Cherokee Scout rakes in state awards
Raleigh – The Cherokee Scout, Cherokee County’s primary news and information source since 1889, picked up 20 honors in the N.C. Press Association’s 2017 Editorial and Advertising Contests.
Of the awards, 12 were for editorial excellence, while eight were for advertising honors. The most prestigious award the Scout received was Best in Show, which was given to the display advertisement that also won first place for being the Best Newspaper Promotion.
The ad, which was designed by Publisher David Brown and former graphic artist Ann Koles, includes every person listed in a normal edition of the Scout with the words, “How do you know we’re covering our community? There were more than 800 names in the June 21, 2017, edition.” The contest judge called it a “great idea … shows community and purpose of having a local newspaper.”
“Taking home 20 honors is difficult enough, but winning Best of Show was a nice touch,” Brown said. “Sales Associates Donna Cook and Dave Stevens do an excellent job of working with local businesses to find just the right touch for their ads, and it’s wonderful to be recognized for it.”
The Scout also won first-place advertising awards for Best Apparel, Jewelry and Accessories Ad as well as Best Healthcare-Medical Ad. Peaks & Valleys, the newspaper’s annual information guide, won two first-place awards – Best Niche Publication in advertising, and Best Special Section in editorial.
Elsewhere on the news side, the Scout won first-place awards in three other categories:
* Editorials. Brown won first place, while Editor Matthew Osborne took second, so the Scout swept the category. The judge called Brown’s writing “easy to read, good explanation of issue without being condescending.”
Brown also placed third in Serious Columns with a “nice mix of national, local and personal topics. Great detail and personal stories that all can relate to.”
* Appearance & Design, staff. The judge said, “This paper rose above the rest. It had a great design and was easy to read.”
* Use of Photographs, staff.
The newspaper also finished a close second for Best Community Coverage, with the judge calling it an “impressive amount of local stories and local faces. Variety of content; strong in local news.”
“Awards are fine and give us something neat to hang on the wall,” Brown said, “but local residents’ readership is the prize we will always value the most.”